Points Campaigns & Boosts
A points campaign temporarily multiplies what customers earn — a “2x points weekend,” a double-points launch day, a holiday boost. It's a fast way to drive a burst of orders and reward activity around a moment that matters. Run campaigns from PerkStack → Loyalty → Campaigns.
How a boost works
A boost applies a multiplier to points earned during a scheduled window. During a 2x boost, an action worth 100 points is worth 200; a $50 order earning 50 points earns 100. When the window ends, earning returns to normal automatically.
Boosts stack multiplicatively with VIP tier multipliers. A customer at a 2x tier shopping during a 2x boost earns 4x the base points. See VIP Tiers for how tier multipliers work.
Create a campaign
In Loyalty → Campaigns, start a new boost and set:
| Setting | Default | Notes |
|---|---|---|
| Name | Optional | Leave blank and the campaign shows as “2x boost” (its multiplier) to you. |
| Multiplier | 2 | How much to multiply earning. Up to 10x. |
| Duration (hours) | 48 | How long the boost runs once it starts. |
| Schedule | Start now | Start immediately, or pick a future date and time to start later. |
Track your campaigns
The Campaigns page organizes boosts into three groups:
- Live — the boost running right now.
- Scheduled — boosts set to start later.
- Past — finished boosts, each with its own results.
For a finished campaign you can see how it performed — points issued, how many customers earned, orders and revenue during the window, redemptions, and how those compare to the period before it — so you know whether to run it again.
What the shopper sees
While a boost is live, the loyalty launcher shows a countdown banner so customers feel the urgency to shop before it ends.
Start a boost from Shopify Flow
You can also kick off a boost automatically as part of a Shopify Flow — for example, tied to a sale or a scheduled trigger. Campaigns started this way are labelled “Started by Flow.” See Shopify Flow to set it up.
Related
- VIP Tiers: tier multipliers that stack with boosts.
- Ways to Earn: the base points a boost multiplies.
- Shopify Flow: start a boost automatically.
- Analytics: see the impact across your whole program.