PerkStack

Overview

Your loyalty program gives shoppers a reason to come back: they earn points for actions you choose, then spend those points on rewards you set. Around that core loop, PerkStack adds VIP tiers, referrals, and time-boxed points campaigns to drive repeat revenue. This page shows how the pieces fit together and links to the detail for each.

The loyalty loop

Everything revolves around a simple cycle: a shopper earns points for buying, signing up, writing a review, and other actions — then redeems points for a discount or perk at checkout. The more reasons a shopper has to earn, and the more appealing your rewards, the more often they return.

Ways to earn

Earn rules are the actions that credit points to a customer. PerkStack ships with seven: purchases, account signup, text reviews, photo reviews, birthdays, social shares, and referrals. You decide which are on and how many points each awards, in PerkStack → Loyalty → Earn Rules.

  • Ways to Earn — the full list, default point values, and how to configure each rule.

Rewards to redeem

The rewards catalog is what shoppers spend points on — percentage discounts, fixed amounts, free shipping, free products, and more. Redeeming a reward generates a discount code that applies at checkout.

  • Rewards Catalog — the reward types, point costs, and redemption limits.
  • How Points Work — balances, activity history, points expiry, and points delay.

Grow with tiers, referrals, and campaigns

Once the basics are running, three features drive more repeat purchases:

  • VIP Tiers Growth — reward your best customers with a points multiplier as they climb.
  • Referrals Growth — customers share a link, and both sides get rewarded when a friend buys.
  • Points Campaigns & Boosts — run a limited window where every earn is worth 2x or more.

These stack: a VIP tier multiplier and an active campaign boost combine, so a top-tier shopper buying during a boost earns even more.

What each plan includes

The loyalty engine works on every plan, but the more advanced pieces unlock as you grow:

  • Free — earn points on purchases, signup, and text reviews; offer percentage-off rewards.
  • Essential — adds photo review, birthday, and social-share earning; more reward types; redemption limits; points expiry and points delay.
  • Growth — adds VIP tiers, referrals, a custom points name, and advanced reward types.
  • Studio — adds the “choose your gift” reward.
New to PerkStack? Turn on a couple of earn rules and publish one or two rewards first. You can layer in tiers, referrals, and campaigns once the core loop is live.
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