Analytics
Analytics (PerkStack → Analytics) is where you measure whether your loyalty and reviews program is paying off. It brings together attributed revenue, program engagement, and review activity so you can see what's working and double down.
The six tabs
Analytics is organized into six tabs, each answering a different question:
| Tab | What it shows |
|---|---|
| Overview | The headline numbers: attributed revenue, orders, average order value, and active members |
| Customers | How your member base is growing and who is most engaged |
| Points | Your points economy: how many are issued, redeemed, and outstanding |
| Rewards | Which rewards customers redeem most and how the redemption funnel performs |
| Reviews | Review volume, ratings, and how requests turn into published reviews |
| Referrals & engagement | How referrals and other engagement actions are performing |
Revenue attribution
PerkStack tracks which orders came from your loyalty program and referrals, so you can see the revenue your program actually drives — not just points and reviews in isolation. That attributed revenue, along with the orders and average order value behind it, appears on the Overview tab.
How far back you can look
The history window available in Analytics depends on your plan:
| Plan | History window |
|---|---|
| Free | 30 days |
| Essential | 90 days |
| Growth | 180 days |
| Studio | Unlimited |
Date presets beyond your plan's window are shown but locked, labeled with the plan that unlocks them. Your data is never lost — upgrading immediately opens up the fuller history.
Advanced analytics Growth
On the Growth plan and above, Analytics adds deeper tools for understanding trends and behavior:
- Period comparisons: measure this period against the last to spot changes.
- Funnels: see where customers drop off between earning and redeeming.
- Cohort retention: track how groups of customers keep coming back over time.
- CSV export: download the data behind any report for your own analysis.
Weekly digest email
PerkStack emails you a weekly digest summarizing your program's recent performance, so the key numbers reach you without opening the app. It is on by default. To turn it off, use the digest toggle in Email & Notifications.
Related
- Dashboard Overview: the at-a-glance summary
- Plans & Billing: unlock longer history and advanced analytics
- Email & Notifications: manage the weekly digest
- Referrals: the program behind the referrals metrics