PerkStack

Referrals Growth

Referrals turn your existing customers into advocates. Each customer gets a personal link to share; when a friend uses it to make their first purchase, the friend saves money and both people earn points — a win-win that brings you new buyers at a low cost.

Referrals are available on the Growth plan and above, and they ship turned off. To launch the program, turn on the Referral earn rule in PerkStack → Loyalty → Ways to Earn.

How it works

  1. Every customer gets a unique referral link to share with friends.
  2. A friend clicks the link and lands on your store with a discount ready to apply.
  3. When the friend completes their first purchase, they get a 10% discount on that order, and both the referrer and the friend earn points.
  4. The referral shows up in your dashboard as completed.

Two rewards, not one

A completed referral hands out two separate things, so it's worth understanding the full cost:

  • The friend's 10% discount. The referred friend automatically gets 10% off their first order. This comes straight off that sale.
  • Points for both people. On top of the discount, the referrer and the friend each earn loyalty points (defaults below), which they can later redeem for rewards.
The 10% friend discount is separate from the points both parties earn. When you plan your program's economics, count both: the one-time discount on the friend's first order and the value of the points on each side.

Points awarded

Set the point amounts on the Referral earn rule in Loyalty → Ways to Earn. The defaults are:

RecipientDefault pointsWho they are
Referrer500Your existing customer who shared their link
Friend200The new customer who bought through the link
A higher reward for the referrer encourages active sharing, while a meaningful reward for the friend gives new shoppers a reason to use the link instead of buying directly.

Customers find and share their referral link in two places on your storefront:

  • The “Refer a friend” drawer inside the loyalty launcher.
  • A “Refer a Friend” section on your full loyalty page.

Both show the customer's link with a copy button, the reward they'll get, and how many friends they've referred so far. Referral sharing does not appear at checkout or on the customer account page.

Tracking your program

Open Loyalty → Referrals to see how the program is performing at a glance:

  • Total — every referral that has been started.
  • Completed — referrals where the friend made a qualifying purchase and rewards were paid out.
  • Pending — referrals still waiting on the friend to buy.
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