PerkStack

SEO & Rich Snippets

Star ratings in Google search results catch the eye and lift click-through. PerkStack's Review SEO block adds the structured data search engines need to show those ratings, so your hard-earned reviews work for you in search, not just on your product page.

How it works

The Review SEO block adds review rich snippets to your product pages — behind-the-scenes information that tells search engines your product's average rating and review count. Google can then display star ratings beneath your product link in search results. There are no settings to configure: you add the block, and it does its job.

Only approved reviews count toward the rating shown in search. Pending, rejected, and spam reviews are never included.

Add the block

To turn on review rich snippets:

  1. In your Shopify admin, open Online Store → Themes → Customize
  2. Navigate to a product page template
  3. Add the Review SEO block to the page
  4. Save the theme

That's it. Every product page that has approved reviews now carries the structured data for search engines. The block produces no visible content on the page — it works invisibly in the background.

Rich snippets don't appear the instant you add the block — Google has to re-crawl your pages first, which can take days to weeks. Google also decides when to show star ratings, so they aren't guaranteed on every page.
Was this page helpful?