PerkStack

How It Works

PerkStack turns one-time shoppers into repeat customers with a simple loop: customers earn points, spend them on rewards, and come back to earn more. Reviews and referrals feed the same loop by building trust and bringing in new shoppers. Here is the whole story, start to finish.

The loyalty flywheel

Each turn of the loop makes the next one easier:

  1. A customer earns points. Points are awarded automatically for buying, and you can also reward signing up, writing a review, sharing on social, and celebrating a birthday.
  2. They redeem points for a reward. When a customer has enough points, they claim a reward — a discount, free shipping, a free product — and get a code to use at checkout.
  3. They come back to buy again. A points balance and a reward waiting for them is a standing reason to return, which earns more points, and the loop repeats.
The magic is in the return visit. A customer who has points sitting in their account is far more likely to choose you over a competitor next time.

Reviews build trust and feed points

After someone buys, PerkStack automatically emails them to ask for a review. Their star rating and photos appear on your product pages, where they become social proof that helps the next shopper decide to buy. Because writing a review can also earn points, reviews plug straight into the loyalty loop — the customer helps future buyers and gets rewarded for it.

Referrals bring in new shoppers

Happy customers can share a personal referral link with friends. The friend gets a welcome discount on their first order, and once they buy, both the friend and the customer who referred them earn points. It is word-of-mouth that pays off for everyone and grows your customer base.

Where customers see it on your store

Shoppers interact with your program through a few storefront surfaces:

  • The loyalty launcher: a floating button on every page that opens a panel where customers see their points balance, available rewards, and referral link.
  • The loyalty page: an optional full-page version of the rewards panel for customers who want the complete view.
  • Reviews on product pages: star ratings and customer photos shown right where people are deciding whether to buy.

You control where these appear from your theme, and their colors and copy from inside PerkStack. See Going Live on Your Store to add them.

Emails that run themselves

PerkStack sends the right message at the right moment without you lifting a finger: a review request after a purchase (and a gentle reminder if there is no response), a note when points are earned or a reward is ready, and referral invitations. These automated emails keep customers engaged and coming back between purchases.

Everything here works with sensible defaults out of the box. You can fine-tune earn rates, rewards, review timing, and branding whenever you like — nothing has to be perfect on day one.
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